Last Updated: [2026‑09‑03]

This Privacy Policy applies to website [www.rarlongmachinery.com] operated by [Anyang Rarlong Machinery Co., Ltd]. It describes how we collect, use, store and share personal data of visitors and business partners, complying with GDPR and UK data‑protection requirements.

1. Data Controller

Controller: [Anyang Rarlong Machinery Co., Ltd] Contact Email: [sales@rarlongmachinery.com] Registered Address: [South Guangming Road, Anyang City, Henan Province, China] For privacy‑related requests, please contact us via the email above.

2. Personal Data We Collect

1) Data you submit actively: name, company name, email address, phone number, job title submitted via web contact form, inquiry form or LinkedIn Lead‑Gen Form.

2) Automatically collected data: IP‑address,  browser type, visited pages, session duration, data from cookies and tracking tags including LinkedIn Insight Tag and web analytics tools.

3. Purposes of Processing

‑ Reply to inquiries, quotation, business communication and order follow‑up; ‑ Send product updates and marketing newsletters only with your consent; ‑ Website performance analysis, ad conversion measurement and LinkedIn retargeting campaigns; ‑ Website security and troubleshooting.

4. Third‑Party Disclosure

We do not sell your personal data. Data may be shared with authorized service providers only for business necessity: ‑ CRM & email marketing platforms; ‑ Cloud hosting providers; ‑ Advertising and analytics partners such as LinkedIn for conversion tracking and retargeting. All processors are bound by data‑processing agreements. Some service providers are located outside EEA, adequate safeguards are applied for cross‑border data transfer.

5. Data Retention Period

‑ Inquiry‑form data: stored during business relationship and retained for 3 years afterwards; ‑ Marketing subscription data: kept until you unsubscribe; ‑ Access log files: retained for 90 days. Data will be deleted or anonymized upon expiry.

6. Your Rights under GDPR

You have the following rights: ‑ Right of access: obtain a copy of your personal data held by us; ‑ Right of rectification: correct inaccurate personal information; ‑ Right of erasure: request deletion of your personal data; ‑ Right to restriction of processing; ‑ Right to data portability; ‑ Right to object to processing for legitimate‑interest purposes and opt‑out marketing emails.

Submit your request by email to [sales@rarlongmachinery.com]. We will respond within 30 calendar days.

7. Cookies

This website uses cookies for function, analytics and advertising. You may disable cookies in your browser settings; some site functions may not work properly. Please refer to our separate Cookie Policy.

8. Changes to this Policy

We may revise this Privacy Policy. Revisions take effect once published on this page with updated date. Your continued use of the website constitutes acceptance of the revised policy.